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Wednesday, January 9, 2019

How did we get here with call of duty black ops 4 ?

Call of duty black ops 4 now has microtransactions because when it launched, it didn't have them.

And the reason that the microtransactions weren't present in the launch day wasn't even the case of not being finished in time, And the line "our game isn't ready yet, but we are going ahead and release it anyway" isn't even controversial enough to catch the presses attention these days, so they go ahead and use it because we let them.

But the reason they are using that excuse is to mask the real reason why they are doing it which is much much worse.

Call of duty black ops 4 launched without microtransactions because Activision found a way to game the system, to avoid the huge issue that they are facing, In the wake of Battlefront 2 loot box controversy and an increasingly hostile consumer environment, huge gaming corporations like Activision are finding it increasingly more difficult to avoid backlash when they try and implement their questionable money-making system .

But this is an evil genius move that Activision have played here.

Activision avoided most of their backlash from microtransactions monetization model and backups for by providing the reviewers which a copy of the game which included no microtransactions

If the reviewers can't see the microtransaction then they can't in their reviews, That means the consumers don't talk about what issues these microtransactions are causing and the review scores are pretty much unaffected, but once the ink is dried on those reviews, they are free to implement any monetization or microtransactions model that they want relatively backlash free because how often the game get re-reviewed? not very often, How often there is a game's review get updated? again, not very often.

Abd these days the game's changing all the time, the content being added all the time, updates fixes patches and all that, games are very rarely are in the same state they were at launch.

So maybe reviews get updated, maybe we should read reviews.

And this is the weakness in the system that Activision spoiled here.

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